Dropping Coin

Consumer Trends in the Subscription Economy

One of the ways that independent content creators hope to generate revenue is creating a subscription option where they produce unique content for subscribers.

Frederic Filloux at The Monday Note looks at how well the subscription modal has worked for the Media industry and it’s not looking good.

Recent studies show that in most markets, not only is a small 10 percent slice of the readership is willing to pay for an online publication, but, on average, there is room for ONE, paid-for media subscription per consumer unit.

–Frederic Filloux, The Monday Note


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